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Privacy Policy

This policy was last modified on February 23, 2011.

This privacy policy covers the collection and use of information for the website, charitysupermarkets.com ("this website"). This website is owned by Wisdomhead ltd ("wisdomhead" or "we").

General Privacy Statement

This website gives users the ability to shop online from a directory of participating retailers and cause the retailer(s) to make a donation to their cause of choice for free

Once a user registers with this website and becomes a supporter of a cause, he or she can shop with any of our merchant(retailer, advertiser) partners (each, a “merchant partner")

We take the privacy of users of this website very seriously. Because we gather certain types of information about users, we want to help you understand the terms and conditions surrounding the collection and use of that information. This privacy statement discloses the types of information we collect and how we use it.

Collection of Personally Identifiable Information

As part of providing you with products or services, we may obtain personally identifiable information from you. "Personally-identifiable information" is information that can be used to identify or contact you, like your name, telephone number, and email address. The following are examples of situations in which we collect personally-identifiable information from you:

* You provide us with information by completing forms, applications or otherwise entering information on this website.

* You provide us with information in writing or by telephone, such as when you contact our customer service staff.

* When you voluntarily register with this website, we require you to provide your name, email address and post code. You will be requested, but not required, to provide additional personally identifiable information, such as postal mailing address, phone number, date of birth, gender, occupation, and credit card information. You will also be requested, but not required to provide certain demographic information as well as information about your personal interests and preferences. You will also be asked to designate a participating school and/or nonprofit to receive contributions from purchases you make.

* If you use our Invite Friends service, you will provide us with names and email addresses of your family and friends, and authorize us to notify them about our products and services on your behalf.

* If you send us personal correspondence, such as through email, or if other users or third parties send us correspondence about your activities or posting on this website, we may choose to collect such information into a specific file about you.

* We collect information about your transactions with us, our merchant partners, participating causes, including information about purchases you make. You can use our website to view your service account balances and recent account activity, update your account profile, or contact a customer service representative.

* From time to time, we provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The information typically includes contact information such as name, email, and shipping address, and demographic information such as post code. We use this information to monitor site traffic or personalize the site, to notify contest winners and award prizes.

Use of Personally Identifiable Information

We use your personally identifiable information as follows:

* To develop, offer and deliver our products and services, to offer products and services of our corporate affiliates, merchant partners, participating nonprofits and other companies, to manage and to process transactions in your accounts, and to fulfill legal and regulatory requirements.

* To notify you via email about special offers or other products and services that may be of interest to you. We may also contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, and product offering communications. You will always be able to decline any or all of these communications by indicating your preferences on the pages at this website on which your contact information is collected, or by following the directions included in our emails or other communications.

* To improve our marketing and promotional efforts, analyze site usage, improve our content and product offering and customize our content, layout and services.

* To conduct market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity, to enforce our terms of use and for other purposes, as otherwise set forth in this privacy policy and as otherwise authorized by you.

* If you participate in our Invite Friends programs, we will ask you for your friend’s email address in order to send her or him an invitation, which will be automatically sent by our server. We store this information for the sole purposes of sending this email and awarding referral fees (if applicable). Your friend may contact us at customerservice@charitysupermarkets.com to request the removal of this information from our database.

* From time to time, we post testimonials on our website. If we use any personally identifiable information in the testimonial, we will receive permission to post the testimonial.

Please note that information obtained by us through this website may be intermingled with and used in conjunction with information obtained through sources other than this website, including both offline and online sources. We may receive contact information including email addresses from those causes that participate in our program. We only receive this information from those causes whose members have affirmatively opted to have their contact information shared according to those causes' privacy policies.

Sharing Personally Identifiable Information

Information about our customers is an important part of our business. We do not share your personally identifiable information with nonaffiliated third parties except as permitted or required by law, as otherwise specified in this privacy policy or as otherwise authorized by you, including as provided below:

* In order to provide our products and services, we may share personally identifiable information about you with our corporate affiliates, agents and service providers to perform functions on our behalf, such as to send email and postal mail, analyze data, provide marketing services, process applications , and service accounts. We contractually obligate these service providers to access and use personally identifiable information only as needed to perform their functions and for no other purposes.

* We may disclose personally identifiable information about you to third parties when we believe such disclosure is appropriate to comply with a legal requirement, such as a law, regulation, court order, subpoena or search warrant, or in the course of a legal proceeding. We may also disclose personally identifiable information as we believe appropriate to enforce or apply our rights under our agreements with customers, to protect the rights, property or safety of Wisdomhead Ltd, our customers and others,

Non-personally Identifiable Information

Non-personally-identifiable information is information that cannot identify a particular person. This type of information includes a post code or town or city or county of residence, without an association to a name or address, as well as information transmitted during routine internet communications, a user’s Internet Service Provider, a computer’s operating system and browser type. Our Web servers record in our log files the routine internet transmission information noted above, as well as the date and time a visitor’s browser contacts our site, the browser version, IP (Internet Protocol) address used, number of clicks, domain name, the order of pages accessed, amount of time spent on each page, and if applicable, the search term that directed the user to this website. We use this log file data to administer this website, analyze website usage and gather broad demographic information for aggregate use. We may provide aggregated, non-personally identifiable information about our supporters to third parties for audit, marketing research and other purposes. Because aggregated data is not associated with any particular person, these third parties will not have access to any personally identifiable information about you.

Change of Control

If there is a bankruptcy or change of control in our business (whether by merger, sale, or otherwise), information collected at this site (including personally identifiable information) could be sold as part of that transaction and your personally identifying information potentially could be used by the purchaser. Notice will be posted on this website so that you are aware of this change of control.

Cookies and Other Technologies

We use cookies and Web beacons at this website. A “cookie” is a small text file that contains a string of letters, numbers and characters. Internet browsers store “persistent cookies” in a folder on your computer where they remain until the cookies expire or you delete them. “Session cookies” disappear when you close your Internet browser. Web beacons, also known as “pixel tags” or “clear GIFs,” are tiny graphics on a Web page that can be used to transmit information about a website’s visitors.

This website may use both persistent and session cookies as well as Web beacons to keep track of those browsers associated with your login to this website, submitted applications, forms or click throughs to our merchant partners’ sites. We may use information we obtain through the use of cookies and Web beacons to analyze trends, to administer this website, to track users' movements around the website and to gather demographic information about our user base as a whole. The tracking codes contained in these cookies may be encrypted for security purposes. Some of the cookies contain the contact information that you have submitted. All of the cookies that contain such personally-identifiable information are session cookies and expire when you close your browser. You have the ability to accept or decline cookies by modifying the settings in your Web browser. For more information about how you can control cookies, please click here.

We may allow advertisers and other third parties to place cookies onto your computer when you visit our website. These vendors may use information about the ads you view on this and other websites in order to provide advertisements targeted to your interests. We have no access or control over these third party cookies. If you would like more information about these practices and to learn your choices about not having this information used to target ads to you, please click here.

The Charitysupermarkets Toolbar will leave upon uninstall a registry key that will be used to identify your account and computer if you so wish to reinstall the Charitysupermarkets, Toolbar at a later date. In order to remove that key, please follow the instructions below:

1. Click the Start button at the bottom left of your Windows Desktop.

2. Click Run, or if in Windows Vista, please just enter the following into the search field.

3. Within the Run prompt or search field, please enter "regedit" without the quotations and click Enter.

4. Navigate to the following folder:


5. Now delete the folder "FreeCause"


We take precautions — including technical, administrative, and physical measures — to safeguard your information. We use technical safeguards such as firewalls and data encryption. Your account information including email address is located on a secured server behind a firewall. When you enter sensitive information (such as credit card number or your password), we encrypt that information using secure socket layer technology (SSL). Because email and instant messaging are not recognized as secure communications, we request that you not send sensitive information (such as Your Password) to us by email or instant messaging services. We authorise access to personally identifiable information including email address only for those employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We also enforce physical access controls to our buildings and files.


Your information may be stored on servers in the United States, either by us, by agents that are restricted to storing and processing such information on our behalf and according to our instructions, or by the advertising partners whose services you seek. The information that we store is usually deleted as space requires or in the normal course of business.

Links to Other Websites

This website contains links to the websites of our merchant partners. We do not own such merchant partners' websites, and do not have access to such merchant partners' servers. We are not responsible for the processing of any transactions or orders placed on such merchant partners' websites, nor will we be responsible for the privacy practices of such merchant partners. If you have any questions regarding the privacy practices of such merchant partners, please review their respective privacy policies or contact them directly.

Information Changing or Removing

If you would like to change any personally identifiable information you have provided to us, or have your personally identifiable information removed from our database, please contact us at customerservice@charitysupermarkets.com You can also go to the "My Home" section of this website to change your personally identifiable information.

Choices Regarding the Receipt of Marketing Messages

You may choose whether and to what extent you receive marketing messages from us. If you do not wish to receive any of these marketing messages, you may opt out by changing your Email Preferences at your my Home page on this website, by following the instructions included in each marketing email, and by sending us an email at customerservice@charitysupermarkets.com containing your name, address, and request. We reserve the right to send you specific administrative and transactional notices that are required by law, regulation, or as needed to service your account. You may not opt-out of these administrative and transactional emails.

Children's Privacy

This website is not directed at or intended to be used by people under 13 years of age. This website does not knowingly collect personally-identifiable information from anyone under the age of 13. If this website is made aware that it has received personally-identifiable information from someone under 13, we will use reasonable efforts to remove that information from our records.

Policy Changes

We reserve the right to make changes to this privacy policy at any time. Users may review changes at any time via the Privacy Policy link on this website. If we are going to use your personally identifiable information in a manner different from that stated at the time of collection, we will notify you via email. You will have a choice as to whether or not we use your information in this different manner. However, if you have opted out of all communication with us by deleting or deactivating your account, you will not be contacted. Nor will your personally identifiable information be used in this new manner. In addition, if we make any material changes in our privacy practices, we will post a prominent notice on our website notifying users of the change. In some cases where we post a notice, we will also email users who have opted to receive communications from us notifying them of the changes in our privacy practices.

Privacy Complaints

We take your privacy concerns seriously. If you believe that we have not complied with this privacy policy with respect to your personally identifiable information, you may write to us at the following address:

ACF, Crown House


231 Kings Road Reading


If you have any questions or concerns regarding our privacy policy, please send an email to customerservice@charitysupermarkets.com or send regular mail to the address above.

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